Generate Your Influencer Agreement in Minutes
Answer a few questions about your brand partnership, and our AI generates a comprehensive influencer agreement covering content rights, FTC compliance, and compensation. Download as a Word doc. Just $59.
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How It Works
Answer Questions
Our guided form collects the details for your agreement.
AI Generates Your Doc
Custom influencer agreement created in minutes, not weeks.
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Download as .docx. Edit freely, share with your lawyer or partners.
Comprehensive Coverage
Key sections included
Your influencer agreement covers all the essential provisions.
Features
Built for your business
Content Rights & Licensing
Clearly define who owns the content, licensing terms, usage rights, and whitelisting permissions to avoid costly disputes.
FTC Compliance Built In
Includes comprehensive FTC Endorsement Guide compliance provisions, disclosure requirements, and transparency obligations.
Flexible Compensation
Support for flat fees, per-post rates, affiliate commissions, performance bonuses, and product gifting — structured to protect both parties.
Clear Deliverables
Specify content types, quantities, platforms, deadlines, and revision rounds so expectations are set from day one.
Brand Protection
Morals clauses, non-disparagement, content approval workflows, and termination rights to protect your brand reputation.
Multi-Platform Coverage
Covers Instagram, TikTok, YouTube, Twitter/X, podcasts, blogs, and more — wherever your campaign lives.
FAQ
Frequently asked questions
Why do I need an influencer agreement?
Without a written agreement, you risk disputes over content ownership, usage rights, payment terms, and FTC compliance liability. An influencer agreement protects both the brand and the creator by clearly defining deliverables, compensation, content rights, and legal obligations before the campaign begins.
Who owns the content the influencer creates?
Content ownership depends on your agreement. Common structures include: the influencer retains ownership and licenses it to the brand, the brand owns all content as work-for-hire, or the influencer licenses content exclusively. Our questionnaire helps you choose the right structure for your campaign.
What is whitelisting in influencer marketing?
Whitelisting (also called dark posting) allows the brand to run paid advertisements through the influencer's social media account. This gives ads more authenticity since they appear to come from the influencer. Our agreement covers whitelisting permissions, duration, and any additional compensation.
What FTC disclosures are required?
The FTC requires clear and conspicuous disclosure of material connections between brands and endorsers. This typically means using #ad, #sponsored, or the platform's built-in paid partnership label. Our agreement includes comprehensive FTC compliance obligations to protect both parties from regulatory issues.
What is a morals clause?
A morals clause allows the brand to terminate the agreement if the influencer engages in conduct that could damage the brand's reputation — such as criminal activity, hate speech, or public scandals. It's standard in brand partnership agreements and protects the brand's image.
What happens if the brand cancels the campaign early?
Our agreement includes a kill fee provision that specifies what percentage of remaining compensation the influencer receives if the brand terminates without cause. You can set this to 0%, 25%, 50%, or 100% based on your negotiation.
Resources
Influencer Agreement guides & articles
Expert insights to help you understand and create your influencer agreement.
Long-Term Brand Ambassador Agreements
How to structure long-term brand ambassador agreements, including multi-month terms, exclusivity, performance reviews, and renewal clauses.
Influencer Agreements for UGC Creators
How to structure agreements for UGC creators, covering content licensing, usage rights, and the key differences from traditional influencer deals.
Whitelisting and Paid Amplification in Influencer Agreements
Understand whitelisting in influencer marketing, how paid amplification works, and what terms to include in your influencer agreement.
Cross-Border Influencer Agreements
Navigate cross-border influencer agreements covering jurisdiction, tax withholding, data privacy, and international disclosure requirements.
Influencer Agreements for Live Events and Appearances
How to structure influencer agreements for event appearances, including compensation, content requirements, travel, and cancellation terms.
Brand Guidelines in Influencer Agreements
How to balance brand guidelines with creative freedom in influencer agreements, including dos, don'ts, and creative brief best practices.