Comprehensive Coverage
Key sections included
Your influencer agreement covers all the essential provisions.
Features
Built for your business
Content Rights & Licensing
Clearly define who owns the content, licensing terms, usage rights, and whitelisting permissions to avoid costly disputes.
FTC Compliance Built In
Includes comprehensive FTC Endorsement Guide compliance provisions, disclosure requirements, and transparency obligations.
Flexible Compensation
Support for flat fees, per-post rates, affiliate commissions, performance bonuses, and product gifting — structured to protect both parties.
Clear Deliverables
Specify content types, quantities, platforms, deadlines, and revision rounds so expectations are set from day one.
Brand Protection
Morals clauses, non-disparagement, content approval workflows, and termination rights to protect your brand reputation.
Multi-Platform Coverage
Covers Instagram, TikTok, YouTube, Twitter/X, podcasts, blogs, and more — wherever your campaign lives.
How it works
Three simple steps
Answer questions about your business. We generate your influencer agreement. Download and review.
Answer Questions
Fill out a guided questionnaire about your business structure, members, and terms.
AI Generates
Our AI creates a comprehensive, legally-structured influencer agreement customized to your inputs.
Download & Review
Download as a Word document. Edit inline or in your preferred word processor. Ready to sign.
FAQ
Frequently asked questions
Why do I need an influencer agreement?
Without a written agreement, you risk disputes over content ownership, usage rights, payment terms, and FTC compliance liability. An influencer agreement protects both the brand and the creator by clearly defining deliverables, compensation, content rights, and legal obligations before the campaign begins.
Who owns the content the influencer creates?
Content ownership depends on your agreement. Common structures include: the influencer retains ownership and licenses it to the brand, the brand owns all content as work-for-hire, or the influencer licenses content exclusively. Our questionnaire helps you choose the right structure for your campaign.
What is whitelisting in influencer marketing?
Whitelisting (also called dark posting) allows the brand to run paid advertisements through the influencer's social media account. This gives ads more authenticity since they appear to come from the influencer. Our agreement covers whitelisting permissions, duration, and any additional compensation.
What FTC disclosures are required?
The FTC requires clear and conspicuous disclosure of material connections between brands and endorsers. This typically means using #ad, #sponsored, or the platform's built-in paid partnership label. Our agreement includes comprehensive FTC compliance obligations to protect both parties from regulatory issues.
What is a morals clause?
A morals clause allows the brand to terminate the agreement if the influencer engages in conduct that could damage the brand's reputation — such as criminal activity, hate speech, or public scandals. It's standard in brand partnership agreements and protects the brand's image.
What happens if the brand cancels the campaign early?
Our agreement includes a kill fee provision that specifies what percentage of remaining compensation the influencer receives if the brand terminates without cause. You can set this to 0%, 25%, 50%, or 100% based on your negotiation.